Fifty breakthrough UK businesses and projects harnessing creativity and technology are featured in a report published at the Createch 2019 conference, part of London Technology Week.
The ‘Ones to Watch’ report was launched at the annual Createch event, hosted by the Creative Industries Council (CIC) to bring together industry leaders, international delegations and attendees from different creative and tech disciplines.
The report reflects the UK’s strong international reputation in both technology and creative fields, with the government estimating that global companies plan to invest at least £1.2bn in UK technology.
Digital and creative industries contributed £130bn and £101.5bn, respectively, to the UK economy in 2017, and there is excitement over the area – known as Createch – where the two industries interact.
Compiled by innovation specialists Springwise with support from London & Partners, Digital Catapult and the GREAT campaign, ‘Ones to Watch’ features examples of how creative and tech expertise can combine to transform products, services, and experiences.
The report was launched by Tim Davie, CEO of BBC Studios and Co-Chair of the CIC,a joint forum of government and industry, who described it as a “who’s who guide of the UK companies at the forefront of Createch”.
The document identifies four main growth opportunities where creative skills interact with artificial intelligence, mixed reality and other forms of technology.
These opportunities are:
- immersive entertainment
- transformational experiences
- seamless service
- personalised tools
‘Ones to Watch’ includes innovators bridging technology and advertising, architecture, crafts, TV and film, all forms of design, music, the performing arts, photography, publishing, and the visual arts.
The report categorises innovations according to how they are experienced by individuals – for instance, whether they are experienced as more emotional or more functional.
This model was used to shape the conference programme, which has attracted delegations from China, South Korea, Japan, India, and Argentina. They form part of the event’s unique audience of senior decision-makers, entrepreneurs, creatives, and technologists.
In addition to BBC Studios, other organisations participating in Createch include the Premier League, Digital Catapult – the UK technology innovation centre, Westwin China – the specialist in Chinese marketing, and Rewind – the immersive entertainment business.
Download ‘Ones to Watch’ and the ‘Export Strategy’ and other CIC strategy documents from http://www.thecreativeindustries.co.uk/resources/strategy
Download and share Createch User Model.
Download and share release (PDF)
Read more about Ones to Watch companies, Inkle and Visualise.
Find out more about Createch.
Source: CIC
